First Deliverables

Three HTML mood boards for the Ghost site direction.

These pages now combine mood and prototype examples. Each one shows the same three UI surfaces-homepage hero, post listing, and newsletter signup-so feedback can stay focused on visual direction without needing a full build.

Track A

Subtle Print

Calm / premium / restrained

Low-density halftone, smaller rotation, cleaner hierarchy, plus embedded homepage, listing, and newsletter prototype examples.

4% halftone minimal drift structured cards 3 prototypes
Track B

Expressive Zine

Handmade / indie / louder texture

Higher halftone presence, visible misregistration, playful angle shifts, and the same three prototype examples pushed into a louder zine treatment.

10% halftone visible drift rotated accents 3 prototypes
Track C

Botanical Archive

Literary / timeless / softer pink use

More restrained composition with stronger archive and specimen cues, translated into hero, post listing, and newsletter prototypes.

soft motifs archive layout literary tone 3 prototypes
Compare these first: Track A vs Track B for halftone density, then check which prototype set feels most believable for the Ghost homepage. That decision will shape how expressive the final implementation can be.